{"id":4462,"date":"2026-06-09T09:06:49","date_gmt":"2026-06-09T01:06:49","guid":{"rendered":"https:\/\/ab123.xyz\/?p=4462"},"modified":"2026-06-09T09:06:49","modified_gmt":"2026-06-09T01:06:49","slug":"hotjar-heatmaps-%e7%9d%80%e9%99%86%e9%a1%b5%e4%bc%98%e5%8c%96%e5%88%86%e6%9e%90%ef%bc%9a%e6%8f%90%e5%8d%87%e8%bd%ac%e5%8c%96%e7%8e%87%e7%9a%84%e6%99%ba%e8%83%bd%e5%b7%a5%e5%85%b7","status":"publish","type":"post","link":"https:\/\/ab123.xyz\/?p=4462","title":{"rendered":"Hotjar Heatmaps \u7740\u9646\u9875\u4f18\u5316\u5206\u6790\uff1a\u63d0\u5347\u8f6c\u5316\u7387\u7684\u667a\u80fd\u5de5\u5177"},"content":{"rendered":"<p>\u5728\u6570\u5b57\u5316\u8425\u9500\u65f6\u4ee3\uff0c\u7740\u9646\u9875\u7684\u4f18\u5316\u662f\u63d0\u5347\u8f6c\u5316\u7387\u7684\u5173\u952e\u73af\u8282\u3002<a href=\"https:\/\/www.hotjar.com\/heatmaps\/\" target=\"_blank\">Hotjar Heatmaps \u5b98\u65b9\u7f51\u7ad9<\/a> \u63d0\u4f9b\u4e86\u4e00\u6b3e\u5f3a\u5927\u7684\u70ed\u529b\u56fe\u5206\u6790\u5de5\u5177\uff0c\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u548c\u4ea7\u54c1\u7ecf\u7406\u76f4\u89c2\u4e86\u89e3\u7528\u6237\u884c\u4e3a\uff0c\u4ece\u800c\u79d1\u5b66\u4f18\u5316\u7740\u9646\u9875\u8bbe\u8ba1\u3002\u672c\u6587\u5c06\u6df1\u5165\u5256\u6790 Hotjar Heatmaps \u7684\u6838\u5fc3\u529f\u80fd\u3001\u5b9e\u9645\u4f18\u52bf\u3001\u5e94\u7528\u573a\u666f\u4ee5\u53ca\u5177\u4f53\u4f7f\u7528\u65b9\u6cd5\uff0c\u5e2e\u52a9\u60a8\u5145\u5206\u5229\u7528\u8fd9\u4e00\u5de5\u5177\u5b9e\u73b0\u7740\u9646\u9875\u7684\u6781\u81f4\u4f18\u5316\u3002<\/p>\n<h2>Hotjar Heatmaps \u7684\u6838\u5fc3\u529f\u80fd<\/h2>\n<p>Hotjar Heatmaps \u901a\u8fc7\u53ef\u89c6\u5316\u6280\u672f\u5c06\u7528\u6237\u5728\u9875\u9762\u4e0a\u7684\u70b9\u51fb\u3001\u79fb\u52a8\u548c\u6eda\u52a8\u884c\u4e3a\u8f6c\u5316\u4e3a\u5f69\u8272\u70ed\u529b\u56fe\u3002\u5176\u6838\u5fc3\u529f\u80fd\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u70b9\u51fb\u70ed\u529b\u56fe\uff08Click Heatmaps\uff09<\/strong>\uff1a\u663e\u793a\u7528\u6237\u70b9\u51fb\u6700\u9891\u7e41\u7684\u533a\u57df\uff0c\u8bc6\u522b\u5bfc\u822a\u6309\u94ae\u3001CTA \u6309\u94ae\u6216\u975e\u4ea4\u4e92\u5143\u7d20\u7684\u70b9\u51fb\u60c5\u51b5\u3002<\/li>\n<li><strong>\u79fb\u52a8\u70ed\u529b\u56fe\uff08Move Heatmaps\uff09<\/strong>\uff1a\u8ddf\u8e2a\u9f20\u6807\u79fb\u52a8\u8f68\u8ff9\uff0c\u63ed\u793a\u7528\u6237\u89c6\u7ebf\u626b\u89c6\u8def\u5f84\uff0c\u5e2e\u52a9\u5224\u65ad\u5185\u5bb9\u5e03\u5c40\u662f\u5426\u5408\u7406\u3002<\/li>\n<li><strong>\u6eda\u52a8\u70ed\u529b\u56fe\uff08Scroll Heatmaps\uff09<\/strong>\uff1a\u5c55\u793a\u7528\u6237\u6eda\u52a8\u6df1\u5ea6\uff0c\u786e\u5b9a\u54ea\u4e9b\u5185\u5bb9\u88ab\u770b\u5230\u3001\u54ea\u4e9b\u88ab\u5ffd\u7565\uff0c\u7528\u4e8e\u4f18\u5316\u4fe1\u606f\u5c42\u7ea7\u3002<\/li>\n<\/ul>\n<h3>\u9644\u52a0\u5206\u6790\u7ef4\u5ea6<\/h3>\n<p>\u9664\u57fa\u7840\u70ed\u529b\u56fe\u5916\uff0cHotjar \u8fd8\u63d0\u4f9b\u4f1a\u8bdd\u5f55\u5236\u3001\u7528\u6237\u53cd\u9988\u8c03\u67e5\u7b49\u529f\u80fd\uff0c\u4e0e\u70ed\u529b\u56fe\u6570\u636e\u4e92\u8865\uff0c\u5f62\u6210\u5b8c\u6574\u7684\u7528\u6237\u884c\u4e3a\u5206\u6790\u95ed\u73af\u3002<\/p>\n<h2>\u5229\u7528 Hotjar Heatmaps \u4f18\u5316\u7740\u9646\u9875\u7684\u4e94\u5927\u4f18\u52bf<\/h2>\n<p>\u76f8\u6bd4\u4f20\u7edf A\/B \u6d4b\u8bd5\u6216\u4eba\u5de5\u5206\u6790\uff0cHotjar Heatmaps \u5177\u6709\u4ee5\u4e0b\u663e\u8457\u4f18\u52bf\uff1a<\/p>\n<ul>\n<li><strong>\u76f4\u89c2\u53ef\u89c6\u5316<\/strong>\uff1a\u65e0\u9700\u89e3\u8bfb\u590d\u6742\u6570\u636e\uff0c\u989c\u8272\u6df1\u6d45\u4e00\u76ee\u4e86\u7136\uff0c\u964d\u4f4e\u51b3\u7b56\u95e8\u69db\u3002<\/li>\n<li><strong>\u91cf\u5316\u7528\u6237\u610f\u56fe<\/strong>\uff1a\u901a\u8fc7\u70b9\u51fb\u6a21\u5f0f\u5224\u65ad\u7528\u6237\u671f\u671b\u7684\u64cd\u4f5c\uff0c\u5982\u8bef\u70b9\u975e\u94fe\u63a5\u5143\u7d20\u8bf4\u660e\u8bbe\u8ba1\u8bef\u5bfc\u3002<\/li>\n<li><strong>\u5feb\u901f\u5b9a\u4f4d\u95ee\u9898<\/strong>\uff1a\u4f8b\u5982\u6eda\u52a8\u70ed\u529b\u56fe\u663e\u793a 70% \u7528\u6237\u5728\u7b2c\u4e00\u5c4f\u540e\u79bb\u5f00\uff0c\u5219\u9700\u5f3a\u5316\u9996\u5c4f\u5438\u5f15\u529b\u3002<\/li>\n<li><strong>\u652f\u6301\u591a\u8bbe\u5907\u5bf9\u6bd4<\/strong>\uff1a\u53ef\u5206\u522b\u67e5\u770b\u684c\u9762\u7aef\u3001\u5e73\u677f\u7aef\u548c\u79fb\u52a8\u7aef\u70ed\u529b\u56fe\uff0c\u9488\u5bf9\u6027\u8c03\u6574\u54cd\u5e94\u5f0f\u8bbe\u8ba1\u3002<\/li>\n<li><strong>\u6570\u636e\u9a71\u52a8\u51b3\u7b56<\/strong>\uff1a\u57fa\u4e8e\u5b9e\u9645\u7528\u6237\u884c\u4e3a\u800c\u975e\u731c\u6d4b\uff0c\u51cf\u5c11\u4f18\u5316\u8bd5\u9519\u6210\u672c\u3002<\/li>\n<\/ul>\n<h2>\u5178\u578b\u5e94\u7528\u573a\u666f\u4e0e\u5b9e\u64cd\u6b65\u9aa4<\/h2>\n<p>Hotjar Heatmaps \u5728\u7740\u9646\u9875\u4f18\u5316\u4e2d\u6709\u4e09\u5927\u9ad8\u9891\u5e94\u7528\u573a\u666f\uff1a<\/p>\n<h3>\u573a\u666f\u4e00\uff1aCTA \u6309\u94ae\u70b9\u51fb\u7387\u4f18\u5316<\/h3>\n<p>\u82e5\u53d1\u73b0\u6838\u5fc3\u6309\u94ae\u70b9\u51fb\u7387\u4f4e\uff0c\u70ed\u529b\u56fe\u53ef\u80fd\u663e\u793a\u7528\u6237\u6ce8\u610f\u529b\u88ab\u65c1\u8fb9\u5143\u7d20\u5206\u6563\uff0c\u6216\u6309\u94ae\u4f4d\u7f6e\u672a\u5728\u70ed\u529b\u96c6\u4e2d\u533a\u3002\u6b64\u65f6\u53ef\u8c03\u6574\u6309\u94ae\u989c\u8272\u3001\u5927\u5c0f\u6216\u4f4d\u7f6e\uff0c\u518d\u6b21\u901a\u8fc7\u70ed\u529b\u56fe\u9a8c\u8bc1\u6548\u679c\u3002<\/p>\n<h3>\u573a\u666f\u4e8c\uff1a\u4fe1\u606f\u5c42\u7ea7\u91cd\u6784<\/h3>\n<p>\u6eda\u52a8\u70ed\u529b\u56fe\u663e\u793a\u5927\u91cf\u7528\u6237\u672a\u6eda\u52a8\u5230\u5173\u952e\u5356\u70b9\u533a\uff0c\u8bf4\u660e\u4fe1\u606f\u592a\u91cd\u3002\u5efa\u8bae\u5c06\u6700\u5438\u5f15\u4eba\u7684\u4ef7\u503c\u4e3b\u5f20\u63d0\u5230\u9996\u5c4f\uff0c\u5e76\u7528\u70ed\u529b\u56fe\u91cd\u65b0\u6d4b\u8bd5\u3002<\/p>\n<h3>\u573a\u666f\u4e09\uff1a\u8868\u5355\u586b\u5199\u4f18\u5316<\/h3>\n<p>\u70b9\u51fb\u70ed\u529b\u56fe\u53ef\u53d1\u73b0\u7528\u6237\u53cd\u590d\u70b9\u51fb\u4e0d\u53ef\u7f16\u8f91\u7684\u6807\u7b7e\uff0c\u63d0\u793a\u6807\u7b7e\u5e94\u4e0e\u8f93\u5165\u6846\u5bf9\u9f50\uff1b\u79fb\u52a8\u70ed\u529b\u56fe\u82e5\u663e\u793a\u9f20\u6807\u5728\u8868\u5355\u533a\u57df\u5feb\u901f\u79bb\u5f00\uff0c\u8bf4\u660e\u5b57\u6bb5\u8fc7\u591a\uff0c\u9700\u7cbe\u7b80\u3002<\/p>\n<p>\u5177\u4f53\u4f7f\u7528\u6b65\u9aa4\uff1a\u767b\u5f55 Hotjar \u540e\u53f0 \u2192 \u521b\u5efa\u70ed\u529b\u56fe \u2192 \u9009\u62e9\u76ee\u6807\u7740\u9646\u9875 URL \u2192 \u8bbe\u7f6e\u6837\u672c\u91cf\uff08\u5efa\u8bae\u81f3\u5c11 2000 \u6b21\u9875\u9762\u6d4f\u89c8\uff09\u2192 \u7b49\u5f85\u6570\u636e\u6536\u96c6 \u2192 \u5206\u6790\u70ed\u529b\u56fe\u62a5\u544a \u2192 \u63d0\u51fa\u5047\u8bbe\u5e76\u5b9e\u65bd\u6539\u52a8 \u2192 \u518d\u6b21\u6536\u96c6\u70ed\u529b\u56fe\u9a8c\u8bc1\u3002<\/p>\n<h2>Hotjar Heatmaps \u7684\u6700\u4f73\u5b9e\u8df5\u5efa\u8bae<\/h2>\n<p>\u4e3a\u6700\u5927\u5316\u5de5\u5177\u4ef7\u503c\uff0c\u5efa\u8bae\uff1a1\uff09\u540c\u65f6\u7ed3\u5408\u4f1a\u8bdd\u5f55\u5236\u54c1\u8bfb\u80cc\u540e\u539f\u56e0\uff1b2\uff09\u5bf9\u4e0d\u540c\u7528\u6237\u5206\u7fa4\uff08\u65b0\u7528\u6237 vs \u56de\u8bbf\u7528\u6237\uff09\u5355\u72ec\u67e5\u770b\u70ed\u529b\u56fe\uff1b3\uff09\u5b9a\u671f\u5bf9\u6bd4\u6539\u52a8\u524d\u540e\u7684\u70ed\u529b\u56fe\u53d8\u5316\uff0c\u6301\u7eed\u8fed\u4ee3\u3002\u901a\u8fc7\u7cfb\u7edf\u5316\u5e94\u7528 Hotjar Heatmaps\uff0c\u60a8\u80fd\u5c06\u7740\u9646\u9875\u4f18\u5316\u4ece\u7ecf\u9a8c\u4e3b\u4e49\u5347\u7ea7\u4e3a\u6570\u636e\u79d1\u5b66\uff0c\u663e\u8457\u63d0\u5347\u7528\u6237\u8f6c\u5316\u6548\u7387\u3002<\/p>\n<p>\u7acb\u5373\u8bbf\u95ee <a href=\"https:\/\/www.hotjar.com\/heatmaps\/\" target=\"_blank\">Hotjar Heatmaps \u5b98\u65b9\u7f51\u7ad9<\/a> \u5f00\u59cb\u514d\u8d39\u8bd5\u7528\uff0c\u89e3\u9501\u60a8\u7684\u7740\u9646\u9875\u6f5c\u529b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u6570\u5b57\u5316\u8425\u9500\u65f6\u4ee3\uff0c\u7740\u9646\u9875\u7684\u4f18\u5316\u662f\u63d0\u5347\u8f6c\u5316\u7387\u7684\u5173\u952e\u73af\u8282\u3002Hotjar Heatmaps \u5b98\u65b9\u7f51\u7ad9 \u63d0\u4f9b\u4e86\u4e00\u6b3e\u5f3a\u5927 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[6125,3118,6126,3123,6127],"class_list":["post-4462","post","type-post","status-publish","format-standard","hentry","category-4","tag-hotjar-","tag-3118","tag-6126","tag-3123","tag-6127"],"_links":{"self":[{"href":"https:\/\/ab123.xyz\/index.php?rest_route=\/wp\/v2\/posts\/4462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ab123.xyz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ab123.xyz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ab123.xyz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ab123.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4462"}],"version-history":[{"count":1,"href":"https:\/\/ab123.xyz\/index.php?rest_route=\/wp\/v2\/posts\/4462\/revisions"}],"predecessor-version":[{"id":4463,"href":"https:\/\/ab123.xyz\/index.php?rest_route=\/wp\/v2\/posts\/4462\/revisions\/4463"}],"wp:attachment":[{"href":"https:\/\/ab123.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ab123.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ab123.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}