{"id":5932,"date":"2026-06-09T11:17:40","date_gmt":"2026-06-09T03:17:40","guid":{"rendered":"https:\/\/ab123.xyz\/?p=5932"},"modified":"2026-06-09T11:17:40","modified_gmt":"2026-06-09T03:17:40","slug":"hotjar-%e6%96%b0%e9%97%bb%e8%af%bb%e8%80%85%e8%a1%8c%e4%b8%ba%e7%83%ad%e5%9b%be%e5%88%86%e6%9e%90%ef%bc%9a%e6%b4%9e%e5%af%9f%e5%86%85%e5%ae%b9%e6%b6%88%e8%b4%b9%ef%bc%8c%e6%8f%90%e5%8d%87%e7%94%a8","status":"publish","type":"post","link":"https:\/\/ab123.xyz\/?p=5932","title":{"rendered":"Hotjar \u65b0\u95fb\u8bfb\u8005\u884c\u4e3a\u70ed\u56fe\u5206\u6790\uff1a\u6d1e\u5bdf\u5185\u5bb9\u6d88\u8d39\uff0c\u63d0\u5347\u7528\u6237\u7c98\u6027"},"content":{"rendered":"<p>\u5728\u6570\u5b57\u5316\u65b0\u95fb\u65f6\u4ee3\uff0c\u7406\u89e3\u8bfb\u8005\u5982\u4f55\u4e0e\u5185\u5bb9\u4e92\u52a8\u5df2\u6210\u4e3a\u5a92\u4f53\u8fd0\u8425\u7684\u6838\u5fc3\u3002Hotjar \u65b0\u95fb\u8bfb\u8005\u884c\u4e3a\u70ed\u56fe\u5206\u6790\u5de5\u5177\uff0c\u901a\u8fc7\u76f4\u89c2\u7684\u70ed\u56fe\u3001\u8bb0\u5f55\u56de\u653e\u4e0e\u8c03\u67e5\u529f\u80fd\uff0c\u5e2e\u52a9\u65b0\u95fb\u7f16\u8f91\u56e2\u961f\u7cbe\u51c6\u6355\u6349\u8bfb\u8005\u5728\u9875\u9762\u4e0a\u7684\u70b9\u51fb\u3001\u6eda\u52a8\u4e0e\u6ce8\u610f\u529b\u5206\u5e03\uff0c\u4ece\u800c\u4f18\u5316\u5185\u5bb9\u5e03\u5c40\u3001\u63d0\u5347\u9605\u8bfb\u4f53\u9a8c\u3002\u8bbf\u95ee <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\">\u5b98\u65b9\u7f51\u7ad9<\/a> \u53ef\u83b7\u53d6\u5b8c\u6574\u529f\u80fd\u53ca\u5b9a\u4ef7\u4fe1\u606f\u3002<\/p>\n<h2>\u6838\u5fc3\u529f\u80fd\uff1a\u4ece\u89c6\u89c9\u5316\u6570\u636e\u5230\u53ef\u6267\u884c\u6d1e\u5bdf<\/h2>\n<p>Hotjar \u7684\u70ed\u56fe\u5206\u6790\u4e3b\u8981\u5305\u542b\u4e09\u5927\u6a21\u5757\uff0c\u8986\u76d6\u8bfb\u8005\u884c\u4e3a\u7684\u5168\u94fe\u8def\u3002<\/p>\n<ul>\n<li><strong>\u70b9\u51fb\u70ed\u56fe\uff08Click Heatmaps\uff09<\/strong>\uff1a\u663e\u793a\u8bfb\u8005\u5728\u65b0\u95fb\u9875\u9762\u4e2d\u70b9\u51fb\u6700\u591a\u7684\u533a\u57df\uff0c\u5e2e\u52a9\u8bc6\u522b\u54ea\u4e9b\u6807\u9898\u3001\u56fe\u7247\u6216\u5e7f\u544a\u4f4d\u6700\u5438\u5f15\u6ce8\u610f\u529b\u3002<\/li>\n<li><strong>\u79fb\u52a8\u70ed\u56fe\uff08Move Heatmaps\uff09<\/strong>\uff1a\u8ffd\u8e2a\u9f20\u6807\u6216\u624b\u6307\u7684\u79fb\u52a8\u8f68\u8ff9\uff0c\u63ed\u793a\u8bfb\u8005\u9605\u8bfb\u65f6\u7684\u89c6\u7ebf\u8def\u5f84\u4e0e\u505c\u7559\u533a\u57df\u3002<\/li>\n<li><strong>\u6eda\u52a8\u70ed\u56fe\uff08Scroll Heatmaps\uff09<\/strong>\uff1a\u5c55\u793a\u8bfb\u8005\u6eda\u52a8\u81f3\u9875\u9762\u4e0d\u540c\u6df1\u5ea6\u7684\u6bd4\u4f8b\uff0c\u6e05\u6670\u5448\u73b0\u5185\u5bb9\u5728\u54ea\u4e00\u4f4d\u7f6e\u51fa\u73b0\u6d41\u5931\u3002<\/li>\n<\/ul>\n<h3>\u8bb0\u5f55\u56de\u653e\u4e0e\u53cd\u9988\u6536\u96c6<\/h3>\n<p>\u9664\u70ed\u56fe\u5916\uff0cHotjar \u8fd8\u63d0\u4f9b<strong>\u4f1a\u8bdd\u5f55\u5236<\/strong>\u529f\u80fd\uff0c\u9010\u5e27\u56de\u653e\u771f\u5b9e\u8bfb\u8005\u7684\u6d4f\u89c8\u8fc7\u7a0b\uff0c\u8ba9\u7f16\u8f91\u76f4\u89c2\u770b\u5230\u7528\u6237\u56e0\u52a0\u8f7d\u7f13\u6162\u800c\u653e\u5f03\u6587\u7ae0\u3001\u6216\u88ab\u5e72\u6270\u5f39\u7a97\u6253\u65ad\u9605\u8bfb\u7b49\u7ec6\u8282\u3002\u5d4c\u5165\u7684<strong>\u53cd\u9988\u5c0f\u90e8\u4ef6<\/strong>\u80fd\u76f4\u63a5\u5728\u9875\u9762\u4e0a\u6536\u96c6\u8bfb\u8005\u5bf9\u65b0\u95fb\u8d28\u91cf\u7684\u8bc4\u5206\u4e0e\u5efa\u8bae\uff0c\u5f62\u6210\u95ed\u73af\u4f18\u5316\u3002<\/p>\n<h2>\u4f18\u52bf\uff1a\u4e3a\u4ec0\u4e48\u65b0\u95fb\u51fa\u7248\u4e1a\u9009\u62e9 Hotjar<\/h2>\n<p>\u76f8\u6bd4\u4f20\u7edf\u7f51\u7ad9\u5206\u6790\u5de5\u5177\uff0cHotjar \u5728\u65b0\u95fb\u573a\u666f\u4e0b\u62e5\u6709\u4e0d\u53ef\u66ff\u4ee3\u7684\u4f18\u52bf\u3002<\/p>\n<ul>\n<li><strong>\u65e0\u9700\u4ee3\u7801\u4fb5\u5165<\/strong>\uff1a\u53ea\u9700\u5728\u7f51\u9875\u5d4c\u5165\u4e00\u884c JavaScript \u811a\u672c\uff0c\u5373\u53ef\u5f00\u59cb\u91c7\u96c6\u6570\u636e\uff0c\u4e0d\u5bf9\u539f\u6709\u9875\u9762\u6027\u80fd\u9020\u6210\u8d1f\u62c5\u3002<\/li>\n<li><strong>\u9690\u79c1\u5408\u89c4<\/strong>\uff1a\u652f\u6301\u81ea\u52a8\u6a21\u7cca\u5904\u7406\u8868\u5355\u5b57\u6bb5\u4e0e\u654f\u611f\u5185\u5bb9\uff0c\u7b26\u5408 GDPR \u53ca\u4e2d\u56fd\u4e2a\u4eba\u4fe1\u606f\u4fdd\u62a4\u6cd5\u8981\u6c42\uff0c\u8ba9\u65b0\u95fb\u673a\u6784\u653e\u5fc3\u4f7f\u7528\u3002<\/li>\n<li><strong>\u5373\u65f6\u53ef\u89c6\u5316<\/strong>\uff1a\u6240\u6709\u6570\u636e\u4ee5\u5f69\u8272\u70ed\u56fe\u5f62\u5f0f\u5448\u73b0\uff0c\u7f16\u8f91\u548c\u8fd0\u8425\u4eba\u5458\u65e0\u9700\u6570\u636e\u5206\u6790\u80cc\u666f\u5373\u53ef\u5feb\u901f\u89e3\u8bfb\uff0c\u9002\u5408\u65e5\u5e38\u9009\u9898\u4e0e\u7248\u4f4d\u8c03\u4f18\u3002<\/li>\n<\/ul>\n<h2>\u5e94\u7528\u573a\u666f\uff1a\u4ece\u9996\u9875\u5230\u4e13\u9898\u6587\u7ae0\u7684\u5168\u8986\u76d6<\/h2>\n<p>Hotjar \u7684\u8bfb\u8005\u884c\u4e3a\u5206\u6790\u53ef\u6df1\u5ea6\u5d4c\u5165\u65b0\u95fb\u7f16\u8f91\u6d41\u7a0b\u3002<\/p>\n<h3>\u9996\u9875\u6a21\u5757\u4f18\u5316<\/h3>\n<p>\u901a\u8fc7\u6eda\u52a8\u70ed\u56fe\u53d1\u73b0\u8bfb\u8005\u5728\u9996\u9875\u524d\u4e24\u5c4f\u7684\u70b9\u51fb\u7387\u6700\u9ad8\uff0c\u800c\u7b2c\u4e09\u5c4f\u4ee5\u4e0b\u51e0\u4e4e\u65e0\u4eba\u95ee\u6d25\u3002\u636e\u6b64\u8c03\u6574\u5934\u6761\u4f4d\u7f6e\u4e0e\u6458\u8981\u957f\u5ea6\uff0c\u5c06\u91cd\u8981\u65b0\u95fb\u4e0a\u79fb\uff0c\u53ef\u663e\u8457\u63d0\u5347\u9996\u9875\u8df3\u51fa\u7387\u4e0e\u9605\u8bfb\u6df1\u5ea6\u3002<\/p>\n<h3>\u957f\u6587\u9605\u8bfb\u4f53\u9a8c\u8bca\u65ad<\/h3>\n<p>\u9488\u5bf9\u6df1\u5ea6\u62a5\u9053\u6216\u7cfb\u5217\u4e13\u9898\uff0c\u79fb\u52a8\u70ed\u56fe\u663e\u793a\u8bfb\u8005\u5728\u8d85\u8fc7 1500 \u5b57\u7684\u6bb5\u843d\u5904\u51fa\u73b0\u5927\u91cf\u56de\u770b\u884c\u4e3a\uff0c\u8bf4\u660e\u4fe1\u606f\u5bc6\u5ea6\u8fc7\u9ad8\u3002\u7f16\u8f91\u636e\u6b64\u62c6\u5206\u4e3a\u66f4\u77ed\u7684\u81ea\u7136\u6bb5\uff0c\u5e76\u52a0\u5165\u5c0f\u6807\u9898\u4e0e\u56fe\u7247\u5206\u9694\uff0c\u8bfb\u8005\u7559\u5b58\u7387\u63d0\u5347\u7ea6 25%\u3002<\/p>\n<h3>A\/B \u6d4b\u8bd5\u51b3\u7b56\u4f9d\u636e<\/h3>\n<p>\u5728\u5bf9\u6807\u9898\u6837\u5f0f\u3001\u914d\u56fe\u5927\u5c0f\u6216\u5e7f\u544a\u4f4d\u8fdb\u884c A\/B \u6d4b\u8bd5\u65f6\uff0cHotjar \u7684\u70b9\u51fb\u70ed\u56fe\u80fd\u76f4\u89c2\u6bd4\u8f83\u4e24\u79cd\u7248\u672c\u7684\u7528\u6237\u4e92\u52a8\u5dee\u5f02\uff0c\u5e2e\u52a9\u7f16\u8f91\u56e2\u961f\u5feb\u901f\u9009\u5b9a\u66f4\u4f18\u65b9\u6848\u3002<\/p>\n<h2>\u5982\u4f55\u4f7f\u7528 Hotjar \u5f00\u5c55\u65b0\u95fb\u8bfb\u8005\u5206\u6790<\/h2>\n<p>\u7b2c\u4e00\u6b65\uff1a\u5728 Hotjar \u5b98\u7f51\u6ce8\u518c\u8d26\u53f7\u5e76\u9a8c\u8bc1\u7f51\u7ad9\u6240\u6709\u6743\u3002\u7b2c\u4e8c\u6b65\uff1a\u5728\u7ad9\u70b9\u8bbe\u7f6e\u4e2d\u5b89\u88c5\u8ffd\u8e2a\u4ee3\u7801\uff0c\u5efa\u8bae\u4f7f\u7528 Google Tag Manager \u6216\u76f4\u63a5\u5d4c\u5165 head \u6807\u7b7e\u3002\u7b2c\u4e09\u6b65\uff1a\u521b\u5efa\u70ed\u56fe\u5206\u6790\u9879\u76ee\uff0c\u9009\u62e9\u76ee\u6807\u9875\u9762\uff08\u5982\u9996\u9875\u3001\u9891\u9053\u9875\u3001\u5355\u7bc7\u6587\u7ae0\u9875\uff09\u5e76\u8bbe\u5b9a\u91c7\u6837\u7387\u3002\u7b2c\u56db\u6b65\uff1a\u542f\u52a8\u91c7\u96c6\uff0c\u901a\u5e38 24 \u5c0f\u65f6\u540e\u5373\u53ef\u67e5\u770b\u6570\u636e\u3002\u7b2c\u4e94\u6b65\uff1a\u7ed3\u5408\u4f1a\u8bdd\u5f55\u5236\u4e0e\u53cd\u9988\u8c03\u67e5\uff0c\u6df1\u5165\u7406\u89e3\u884c\u4e3a\u80cc\u540e\u7684\u539f\u56e0\uff0c\u5e76\u6301\u7eed\u8fed\u4ee3\u4f18\u5316\u3002<\/p>\n<p>Hotjar \u4e3a\u65b0\u95fb\u4ece\u4e1a\u8005\u63d0\u4f9b\u4e86\u4e00\u9762\u201c\u8bfb\u8005\u4e4b\u955c\u201d\uff0c\u8ba9\u6bcf\u4e00\u6b21\u5185\u5bb9\u51b3\u7b56\u90fd\u6709\u6570\u636e\u652f\u6491\u3002\u7acb\u5373\u8bbf\u95ee <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\">\u5b98\u65b9\u7f51\u7ad9<\/a> \u5f00\u59cb\u514d\u8d39\u8bd5\u7528\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u6570\u5b57\u5316\u65b0\u95fb\u65f6\u4ee3\uff0c\u7406\u89e3\u8bfb\u8005\u5982\u4f55\u4e0e\u5185\u5bb9\u4e92\u52a8\u5df2\u6210\u4e3a\u5a92\u4f53\u8fd0\u8425\u7684\u6838\u5fc3\u3002Hotjar \u65b0\u95fb\u8bfb\u8005\u884c\u4e3a\u70ed\u56fe\u5206\u6790\u5de5\u5177\uff0c\u901a\u8fc7\u76f4\u89c2 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[7725,1460,178,7726,1802],"class_list":["post-5932","post","type-post","status-publish","format-standard","hentry","category-4","tag-hotjar-","tag-seo-","tag-178","tag-7726","tag-1802"],"_links":{"self":[{"href":"https:\/\/ab123.xyz\/index.php?rest_route=\/wp\/v2\/posts\/5932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ab123.xyz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ab123.xyz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ab123.xyz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ab123.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5932"}],"version-history":[{"count":1,"href":"https:\/\/ab123.xyz\/index.php?rest_route=\/wp\/v2\/posts\/5932\/revisions"}],"predecessor-version":[{"id":5933,"href":"https:\/\/ab123.xyz\/index.php?rest_route=\/wp\/v2\/posts\/5932\/revisions\/5933"}],"wp:attachment":[{"href":"https:\/\/ab123.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ab123.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ab123.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}