{"id":8054,"date":"2026-06-09T13:45:51","date_gmt":"2026-06-09T05:45:51","guid":{"rendered":"https:\/\/ab123.xyz\/?p=8054"},"modified":"2026-06-09T13:45:51","modified_gmt":"2026-06-09T05:45:51","slug":"the-trust-project-%e6%96%b0%e9%97%bb%e4%bf%a1%e4%bb%bb%e6%a0%87%e8%af%86%e5%ae%9e%e6%96%bd%e6%8c%87%e5%8d%97%ef%bc%9a%e6%8f%90%e5%8d%87%e5%aa%92%e4%bd%93%e5%8f%af%e4%bf%a1%e5%ba%a6%e7%9a%84%e6%9d%83","status":"publish","type":"post","link":"https:\/\/ab123.xyz\/?p=8054","title":{"rendered":"The Trust Project \u65b0\u95fb\u4fe1\u4efb\u6807\u8bc6\u5b9e\u65bd\u6307\u5357\uff1a\u63d0\u5347\u5a92\u4f53\u53ef\u4fe1\u5ea6\u7684\u6743\u5a01\u5de5\u5177"},"content":{"rendered":"<p>\u5728\u4fe1\u606f\u7206\u70b8\u7684\u65f6\u4ee3\uff0c\u865a\u5047\u65b0\u95fb\u4e0e\u8bef\u5bfc\u6027\u5185\u5bb9\u6cdb\u6ee5\u6210\u707e\uff0c\u8bfb\u8005\u5bf9\u5a92\u4f53\u7684\u4fe1\u4efb\u5ea6\u6301\u7eed\u4e0b\u964d\u3002<a href=\"https:\/\/thetrustproject.org\/\" target=\"blank\">\u5b98\u65b9\u7f51\u7ad9<\/a> \u6240\u4e3b\u5bfc\u7684 The Trust Project \u65b0\u95fb\u4fe1\u4efb\u6807\u8bc6\u4f53\u7cfb\uff0c\u6b63\u6210\u4e3a\u5168\u7403\u65b0\u95fb\u673a\u6784\u91cd\u5efa\u516c\u4fe1\u529b\u7684\u6838\u5fc3\u5de5\u5177\u3002\u672c\u6587\u5c06\u4ece\u529f\u80fd\u3001\u4f18\u52bf\u3001\u5e94\u7528\u573a\u666f\u53ca\u5b9e\u65bd\u8def\u5f84\u7b49\u7ef4\u5ea6\uff0c\u4e3a\u60a8\u6df1\u5ea6\u89e3\u6790\u8fd9\u4e00\u6307\u5357\u3002<\/p>\n<h2>\u4e00\u3001\u4ec0\u4e48\u662f The Trust Project \u65b0\u95fb\u4fe1\u4efb\u6807\u8bc6<\/h2>\n<p>The Trust Project \u662f\u4e00\u4e2a\u7531\u56fd\u9645\u9876\u5c16\u5a92\u4f53\u4e0e\u79d1\u6280\u516c\u53f8\u8054\u5408\u53d1\u8d77\u7684\u975e\u8425\u5229\u5021\u8bae\uff0c\u5176\u6838\u5fc3\u4ea7\u7269\u662f\u4e00\u5957\u5f00\u653e\u7684\u65b0\u95fb\u4fe1\u4efb\u6807\u8bc6\uff08Trust Indicators\uff09\u3002\u8fd9\u4e9b\u6807\u8bc6\u4ee5\u53ef\u89c6\u5316\u7684\u65b9\u5f0f\uff0c\u5728\u6587\u7ae0\u9875\u9762\u4e2d\u5411\u8bfb\u8005\u62ab\u9732\u65b0\u95fb\u7684\u91c7\u7f16\u80cc\u666f\u3001\u4f26\u7406\u6807\u51c6\u3001\u4f5c\u8005\u8d44\u8d28\u3001\u4e8b\u5b9e\u6838\u67e5\u6d41\u7a0b\u7b49\u5173\u952e\u4fe1\u606f\u3002\u901a\u8fc7\u7edf\u4e00\u7684\u6280\u672f\u89c4\u8303\uff0c\u4efb\u4f55\u65b0\u95fb\u7f51\u7ad9\u5747\u53ef\u514d\u8d39\u63a5\u5165\uff0c\u8ba9\u8bfb\u8005\u4e00\u76ee\u4e86\u7136\u5730\u5224\u65ad\u5185\u5bb9\u7684\u53ef\u4fe1\u5ea6\u3002<\/p>\n<h3>\u6807\u8bc6\u7684\u516b\u5927\u7ef4\u5ea6<\/h3>\n<ul>\n<li><strong>\u6700\u4f73\u5b9e\u8df5<\/strong>\uff1a\u660e\u786e\u9075\u5b88\u51c6\u786e\u6027\u3001\u66f4\u6b63\u653f\u7b56\u3001\u72ec\u7acb\u6027\u4e0e\u900f\u660e\u5ea6\u7b49\u65b0\u95fb\u4f26\u7406\u51c6\u5219\u3002<\/li>\n<li><strong>\u4f5c\u8005\/\u8bb0\u8005\u4fe1\u606f<\/strong>\uff1a\u5c55\u793a\u4f5c\u8005\u80cc\u666f\u3001\u4e13\u957f\u9886\u57df\u4e0e\u8054\u7cfb\u65b9\u5f0f\u3002<\/li>\n<li><strong>\u5a92\u4f53\u7ec4\u7ec7\u4fe1\u606f<\/strong>\uff1a\u516c\u5f00\u5a92\u4f53\u7684\u6240\u6709\u6743\u7ed3\u6784\u3001\u4f7f\u547d\u4e0e\u6cbb\u7406\u673a\u5236\u3002<\/li>\n<li><strong>\u5185\u5bb9\u7c7b\u578b<\/strong>\uff1a\u533a\u5206\u65b0\u95fb\u3001\u8bc4\u8bba\u3001\u5e7f\u544a\u6216\u8d5e\u52a9\u5185\u5bb9\uff0c\u907f\u514d\u6df7\u6dc6\u3002<\/li>\n<li><strong>\u5f15\u7528\u6765\u6e90<\/strong>\uff1a\u6807\u660e\u5f15\u7528\u7684\u539f\u59cb\u6570\u636e\u3001\u91c7\u8bbf\u5bf9\u8c61\u6216\u6587\u4ef6\u94fe\u63a5\u3002<\/li>\n<li><strong>\u4e8b\u5b9e\u6838\u67e5\u65b9\u6cd5<\/strong>\uff1a\u62ab\u9732\u5177\u4f53\u6838\u67e5\u6d41\u7a0b\u3001\u5ba1\u6838\u673a\u6784\u53ca\u9a8c\u8bc1\u7ed3\u679c\u3002<\/li>\n<li><strong>\u66f4\u6b63\u4e0e\u66f4\u65b0<\/strong>\uff1a\u8bb0\u5f55\u5185\u5bb9\u53d1\u5e03\u540e\u7684\u4fee\u6539\u5386\u53f2\u4e0e\u66f4\u6b63\u58f0\u660e\u3002<\/li>\n<li><strong>\u7528\u6237\u53cd\u9988\u673a\u5236<\/strong>\uff1a\u63d0\u4f9b\u8bfb\u8005\u62a5\u544a\u9519\u8bef\u6216\u63d0\u51fa\u7591\u95ee\u7684\u6e20\u9053\u3002<\/li>\n<\/ul>\n<h2>\u4e8c\u3001\u6838\u5fc3\u529f\u80fd\u4e0e\u4e0d\u53ef\u66ff\u4ee3\u7684\u4f18\u52bf<\/h2>\n<p>The Trust Project \u4e0d\u4ec5\u4ec5\u662f\u4e00\u5957\u6807\u7b7e\u7cfb\u7edf\uff0c\u66f4\u662f\u4e00\u4e2a\u751f\u6001\u7ea7\u7684\u4fe1\u4efb\u57fa\u7840\u8bbe\u65bd\u3002\u5176\u529f\u80fd\u8986\u76d6\u5185\u5bb9\u751f\u4ea7\u3001\u5206\u53d1\u4e0e\u6d88\u8d39\u5168\u94fe\u8def\uff1a<\/p>\n<h3>\u5bf9\u65b0\u95fb\u673a\u6784\u7684\u4ef7\u503c<\/h3>\n<p>\u901a\u8fc7\u5b9e\u65bd\u6807\u8bc6\u6307\u5357\uff0c\u5a92\u4f53\u53ef\u4ee5\u7cfb\u7edf\u5316\u5730\u5c55\u793a\u81ea\u8eab\u7684\u4e13\u4e1a\u6807\u51c6\uff0c\u4ece\u800c\u5728\u7b97\u6cd5\u63a8\u8350\u548c\u793e\u4ea4\u5e73\u53f0\u4f20\u64ad\u4e2d\u83b7\u5f97\u66f4\u9ad8\u7684\u4fe1\u4efb\u6743\u91cd\u3002\u4f8b\u5982\uff0cGoogle \u5df2\u660e\u786e\u5c06 Trust Indicators \u5217\u4e3a\u6392\u5e8f\u4fe1\u53f7\u4e4b\u4e00\uff0c\u62e5\u6709\u6807\u8bc6\u7684\u9875\u9762\u66f4\u6613\u83b7\u5f97\u9ad8\u66dd\u5149\u3002<\/p>\n<h3>\u5bf9\u8bfb\u8005\u7684\u8d4b\u80fd<\/h3>\n<p>\u8bfb\u8005\u65e0\u9700\u4f9d\u8d56\u5916\u90e8\u9a8c\u8bc1\uff0c\u5373\u53ef\u5728\u9605\u8bfb\u754c\u9762\u76f4\u63a5\u83b7\u53d6\u5143\u4fe1\u606f\uff0c\u4ece\u800c\u5feb\u901f\u8fa8\u522b\u771f\u4f2a\uff0c\u51cf\u5c11\u88ab\u64cd\u7eb5\u98ce\u9669\u3002\u8fd9\u79cd\u201c\u900f\u660e\u5ea6\u5373\u4fe1\u4efb\u201d\u7684\u8bbe\u8ba1\uff0c\u80fd\u6709\u6548\u964d\u4f4e\u8ba4\u77e5\u8d1f\u62c5\u3002<\/p>\n<h3>\u5bf9\u5e73\u53f0\u751f\u6001\u7684\u51c0\u5316<\/h3>\n<p>Facebook\u3001Twitter \u7b49\u4e3b\u6d41\u5e73\u53f0\u5df2\u9010\u6b65\u63a5\u5165\u8be5\u6807\u51c6\uff0c\u81ea\u52a8\u8bc6\u522b\u5e76\u4f18\u5148\u5c55\u793a\u5e26\u6709\u6807\u8bc6\u7684\u5185\u5bb9\uff0c\u4ece\u6e90\u5934\u904f\u5236\u865a\u5047\u4fe1\u606f\u7684\u6269\u6563\u3002<\/p>\n<h2>\u4e09\u3001\u5e94\u7528\u573a\u666f\u4e0e\u5b9e\u65bd\u6b65\u9aa4<\/h2>\n<h3>\u573a\u666f\u4e00\uff1a\u4f20\u7edf\u5a92\u4f53\u6570\u5b57\u5316\u8f6c\u578b<\/h3>\n<p>\u9762\u5411\u62a5\u7eb8\u3001\u7535\u89c6\u53f0\u7684\u5b98\u65b9\u7f51\u7ad9\uff0c\u901a\u8fc7\u6ce8\u5165 Trust Indicators \u5143\u6570\u636e\uff08JSON-LD \u683c\u5f0f\uff09\uff0c\u53ef\u5728\u4e0d\u6539\u53d8\u73b0\u6709\u7f16\u8f91\u6d41\u7a0b\u7684\u524d\u63d0\u4e0b\uff0c\u63d0\u5347\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u53ef\u89c1\u6027\u4e0e\u7528\u6237\u505c\u7559\u65f6\u957f\u3002<\/p>\n<h3>\u573a\u666f\u4e8c\uff1a\u65b0\u5174\u72ec\u7acb\u5a92\u4f53\u54c1\u724c\u5efa\u8bbe<\/h3>\n<p>\u521d\u521b\u65b0\u95fb\u673a\u6784\u53ef\u501f\u52a9\u6807\u8bc6\u7cfb\u7edf\u5feb\u901f\u5efa\u7acb\u521d\u59cb\u4fe1\u8a89\uff0c\u5c24\u5176\u9002\u5408\u4e13\u9898\u8c03\u67e5\u62a5\u9053\u3001\u6570\u636e\u65b0\u95fb\u7b49\u9700\u9ad8\u4fe1\u4efb\u5ea6\u7684\u5185\u5bb9\u7c7b\u578b\u3002<\/p>\n<h3>\u573a\u666f\u4e09\uff1a\u4f01\u4e1a\u5185\u5bb9\u8425\u9500\u4e0e\u516c\u5173<\/h3>\n<p>\u4f01\u4e1a\u535a\u5ba2\u6216\u5b98\u65b9\u58f0\u660e\u82e5\u91c7\u7528\u4fe1\u4efb\u6807\u8bc6\uff0c\u80fd\u663e\u8457\u589e\u5f3a\u5546\u4e1a\u4f20\u64ad\u7684\u5ba2\u89c2\u611f\uff0c\u907f\u514d\u88ab\u5f52\u7c7b\u4e3a\u5e7f\u544a\u8f6f\u6587\u3002<\/p>\n<h3>\u5b9e\u65bd\u6307\u5357\u901f\u89c8<\/h3>\n<ol>\n<li><strong>\u6ce8\u518c\u4e0e\u8bc4\u4f30<\/strong>\uff1a\u8bbf\u95ee\u5b98\u65b9\u7f51\u7ad9\uff0c\u9605\u8bfb\u300a\u5b9e\u65bd\u624b\u518c\u300b\u5e76\u5b8c\u6210\u81ea\u8bc4\u95ee\u5377\u3002<\/li>\n<li><strong>\u6280\u672f\u63a5\u5165<\/strong>\uff1a\u5728\u7f51\u7ad9\u4e2d\u6dfb\u52a0\u7ed3\u6784\u5316\u6570\u636e\u4ee3\u7801\uff0c\u652f\u6301 Schema.org \u6807\u51c6\u3002<\/li>\n<li><strong>\u5185\u5bb9\u5ba1\u6838<\/strong>\uff1a\u5bf9\u7167\u516b\u5927\u7ef4\u5ea6\uff0c\u9010\u6761\u68c0\u67e5\u5e76\u8865\u5145\u7f3a\u5931\u4fe1\u606f\u3002<\/li>\n<li><strong>\u53d1\u5e03\u4e0e\u76d1\u6d4b<\/strong>\uff1a\u4e0a\u7ebf\u540e\u901a\u8fc7 Google Search Console \u7b49\u5de5\u5177\u8ffd\u8e2a\u8986\u76d6\u7387\u4e0e\u6548\u679c\u3002<\/li>\n<\/ol>\n<h2>\u56db\u3001\u7ed3\u8bed\uff1a\u4fe1\u4efb\u662f\u672a\u6765\u7684\u8d27\u5e01<\/h2>\n<p>\u5728AI\u751f\u6210\u5185\u5bb9\u65e5\u76ca\u666e\u53ca\u7684\u4eca\u5929\uff0cThe Trust Project \u65b0\u95fb\u4fe1\u4efb\u6807\u8bc6\u5b9e\u65bd\u6307\u5357\u4e3a\u6574\u4e2a\u884c\u4e1a\u63d0\u4f9b\u4e86\u53ef\u64cd\u4f5c\u3001\u53ef\u9a8c\u8bc1\u3001\u53ef\u534f\u4f5c\u7684\u4fe1\u4efb\u6846\u67b6\u3002\u65e0\u8bba\u60a8\u662f\u4f20\u7edf\u5a92\u4f53\u4e3b\u7f16\u3001\u72ec\u7acb\u535a\u4e3b\u8fd8\u662f\u5e73\u53f0\u8fd0\u8425\u8005\uff0c\u73b0\u5728\u8d77\u6b65\u5b9e\u65bd\u8fd9\u4e00\u6807\u51c6\uff0c\u90fd\u5c06\u8d62\u5f97\u8bfb\u8005\u6700\u5b9d\u8d35\u7684\u8d44\u4ea7\u2014\u2014\u4fe1\u4efb\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u4fe1\u606f\u7206\u70b8\u7684\u65f6\u4ee3\uff0c\u865a\u5047\u65b0\u95fb\u4e0e\u8bef\u5bfc\u6027\u5185\u5bb9\u6cdb\u6ee5\u6210\u707e\uff0c\u8bfb\u8005\u5bf9\u5a92\u4f53\u7684\u4fe1\u4efb\u5ea6\u6301\u7eed\u4e0b\u964d\u3002\u5b98\u65b9\u7f51\u7ad9 \u6240\u4e3b\u5bfc\u7684 The Tru [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[10014,324,10004,10005,10013],"class_list":["post-8054","post","type-post","status-publish","format-standard","hentry","category-2","tag-the-trust-project","tag-324","tag-10004","tag-10005","tag-10013"],"_links":{"self":[{"href":"https:\/\/ab123.xyz\/index.php?rest_route=\/wp\/v2\/posts\/8054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ab123.xyz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ab123.xyz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ab123.xyz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ab123.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8054"}],"version-history":[{"count":1,"href":"https:\/\/ab123.xyz\/index.php?rest_route=\/wp\/v2\/posts\/8054\/revisions"}],"predecessor-version":[{"id":8055,"href":"https:\/\/ab123.xyz\/index.php?rest_route=\/wp\/v2\/posts\/8054\/revisions\/8055"}],"wp:attachment":[{"href":"https:\/\/ab123.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ab123.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ab123.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}